Eleanor Roosevelt continued to promote the brand into the 1930s, through her radio show. Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw in 1929. Simmons promoted its products aggressively with ads that included testimonials from famous people such as Eleanor Roosevelt in 1927 and Henry Ford, H.G. Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. This allowed mass production of pocketed coils, a type of coil that had been available only in very high-priced luxury mattresses. Įquipment developed by Simmons in 1925 automated the process of coiling wire and inserting it into fabric sleeves, called encasements. In 1923, Simmons moved its corporate headquarters to New York City. This arrangement reduced the need for retailers to own and store their own product inventories. Instead of purchasing a mattress directly off the retail floor, customers could test the product on in-store samples, order a mattress through the retailer, and receive direct delivery within the next 24 hours from one of Simmons' 64 warehouses. The following year, Simmons started a new sales arrangement. In response, Simmons acquired manufacturing plants in San Francisco, California Los Angeles, California Montreal, Quebec Toronto, Ontario Winnipeg, Manitoba Vancouver, British Columbia Elizabeth, New Jersey Seattle, Washington and Atlanta, Georgia. In 1916, Simmons began advertising nationally, initiating its first national advertising campaign with a double-spread ad in the Saturday Evening Post. Zalmon Simmons, Jr., who took charge of the business after his father's death in 1910, oversaw additional growth. According to company records, by 1891 it was the largest company 'of its kind in the world'.

The business was incorporated in 1884 as the Northwestern Wire Mattress Company, adopting Simmons Manufacturing Company as its name in 1889. This process helped the company produce beds faster and cheaper, and by 1889, with the introduction of spiral coil springs into woven mattresses, Simmons’ mattress prices dropped from $12 to 95 cents, making mattresses more widely affordable. In 1876, Simmons became the first manufacturer to mass-produce woven wire mattresses. He branched into making bedsprings after receiving a patent for a woven-wire bedspring in payment of a debt. He started out by manufacturing wooden telegraph insulators and cheese boxes. Simmons opened his first factory in Kenosha, Wisconsin. On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy. As of 2022, Simmons is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. In 2012, Simmons and its sister company Serta International were acquired by American private equity company Advent International. mattress manufacturers, with a 15.7 percent market share. As of 2011, Simmons ranked in third place among U.S. According to a Simmons press release, net sales for 2005 were $855 million, and its revenue was $1.13 billion in 2007 and $1.228 billion in 2013. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. The Simmons Bedding Company is an American major manufacturer of mattresses and related bedding products, based in Atlanta, Georgia. American mattress manufacturer Simmons Bedding Company

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